Management, Marketing, Distribution & Sales

Specialists in strategic consulting: day to day management, marketing, distribution and sales, human resources, finance, organisation, production etc.

FS Beverages is team with more than 30 years experience in the drinks sector. Managing and marketing brands, both premium multinationals and small family businesses.

We work to build our partner's brands and manage portfolios in the national and international market establishing long-term relationships with clients and partners from the creation of a new brand to the final consumer. We see ourselves as part of the winery or distillery, advising any way that our partner needs.

The Team

FS Beverages was founded by Alex Soler Kettlitz and Eduardo Fló Vidal-Ribas in March 2015. We work with a wide range of specialists and freelance professionals in various areas of the business (oenology, social networks, tastings, talks, graphic design...).

Alex Soler Kettlitz

For 25 years I have worked in the food and drinks sector, in marketing and sales, managing international business units, leading multidisciplinary and multi cultural units always orientated to obtaining the best results.

Specialised in Spirits, wines and cavas, I have developed my career in both family businesses and multinational companies in the sector such as :-

Bacardí (with responsibility for marketing in Spain and Portugal)

Brown-Forman Beverages - Jack Daniel´s, with responsibility for Spain, Portugal, France, Belgium, Italy and Greece, occupying marketing positions, sales and management of business units. Also building of premium brands in Europe

Group Codorniu (with global responsibility for the group's portfolio of wines and also for the creation of the import-export division for spirits).

Graduate in Directing and Administration of companies MBA ESADE, postgraduate in digital marketing and inbound marketing from.

I speak five languages: English, French, Italian, Portuguese, Spanish and Catalan.
+34. 670.881.279

Eduardo Fló Vidal-Ribas

Ha trabajado 25 años en empresas como CPC España, Miguel Torres, Indo, Del Monte Foods y Bavaria Ibérica.

I have worked for more than 25 years in companies such as CPC Spain, Miguel Torres, Indo, Del Monte Foods and Bavaria Ibérica. FMGC and the food and drink sector, multinational and family companies in positions of marketing and sales and later general management in the last 12 years.
Aficionado of wine and beer as well as gastronomy. Most at home in the open air. Special abilities in the world of public relations and now studying digital marketing.
+34. 639. 713.903

Francesc Xavier Arumí Casadevall

Degree in Technical Architecture 1999 from the University of Girona. Master Sommelier in 2011 l'Escola Superior d'Hosteleria Barcelona.

Teacher Hoffman School 2013.

Practised architecture from 1999-2011.

Wine distributor and retailer, courses, tastings and own restaurant and sommelier since 2010.  


c/Aribau 177
08036 Barcelona.
tel: +34. 935 141 610


If you have any questions about FS Beverages, our products or services please don't hesitate to get in touch. You can call us on +34. 935 141 610 or if you prefer fill in the contact form and we will get back to you as soon as we can.